Market Entry

Enter new or deepen existing export markets for your manufactured goods or services with GoGlobal Trade’s in-country sales teams.

Market Access Support

GoGlobal Trade combines unparalleled support and resources for businesses navigating the complexities of global trade. We offer services designed to help businesses successfully enter new markets that will greatly enhance a company's chances of successful expansion into new markets.

Market Research and Analysis

  • Conducting comprehensive market research to assess market size, growth potential, customer demographics, and preferences.
  • Analyzing competitors and industry trends.
  • Feasibility Studies

  • Evaluating the potential for success in the target market
  • Identifying risks and challenges associated with market entry.
  • Regulatory and Compliance Guidance

  • Navigating local laws, regulations, and compliance requirements.
  • Assisting with necessary permits, licenses, and legal frameworks.
  • Business Strategy Development

  • Developing tailored market entry strategies, including market positioning, pricing strategies, and distribution plans.
  • Advising on suitable business models (e.g., joint ventures, partnerships, franchising).
  • Localization Strategies

  • Providing insights on cultural considerations, language translation, and adapting products/services to meet local tastes and preferences.
  • Operational Planning

  • Assisting with supply chain management, logistics, and operational setup in the new market.
  • Identifying local partners, suppliers, and distributors.
  • Financial Analysis and Forecasting

  • Offering financial modelling, budgeting, and forecasting for operational and marketing costs.
  • Determining pricing strategies and potential return on investment.
  • Marketing and Branding Strategy

  • Crafting marketing plans, including advertising, promotions, and digital marketing strategies.
  • Advising on brand positioning and messaging tailored to the target market.
  • Sales Strategy and Support

  • Developing sales strategies and tactics for direct and indirect sales channels.
  • Providing training and support for local sales teams.
  • Monitoring and Evaluation

  • Establishing metrics for success and performance tracking after market entry.
  • Conducting regular reviews and adjustments to strategies based on market feedback.
  • Networking and Relationship Building

  • Leveraging local contacts and networks to facilitate introductions and partnerships.

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    Executive Roadshows

    GoGlobal Trade will prepare and implement executive roadshows as a strategic tool to enhance visibility, strengthen relationships, and articulate your company’s growth story.

    This will typically consist of a series of presentations and meetings designed to engage with key stakeholders, including investors, analysts, and potential clients. The following key components will wish to be considered to ensure effectiveness:

    Objective Definition

  • Clearly outline the goals of the roadshow (e.g., fundraising, product launch, market expansion).
  • Target Audience Identification

  • Determine who will be part of the roadshow, such as institutional investors, retail investors, analysts, or business partners.
  • Presentation Materials

  • Prepare polished presentation decks that summarize key messages, financials, business strategies, and market opportunities.
  • Include visual aids, such as charts and graphs, to illustrate data.
  • Executive Team

  • Assemble a knowledgeable team that may include the CEO, CFO, and other key executives who can address various aspects of the business.
  • Pitch/Message Structure

  • Develop a clear and concise narrative that conveys the company's vision, value proposition, and competitive advantages.
  • Include a Q&A session to address stakeholder concerns and feedback.
  • Logistics Planning

  • Proper scheduling to accommodate stakeholders' availability.
  • Promotional Activities

  • Consider pre-roadshow communications such as press releases, emails, and social media announcements to generate interest.
  • Follow-Up Strategy

  • Plan a systematic approach for follow-up communications after the roadshow to maintain engagement and answer further questions.
  • Feedback Mechanism

  • Implement methods for gathering feedback from participants to gauge the effectiveness of the roadshow and areas for improvement in future presentations.

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    Mergers & Acquisitions

    Our M&A/investment capabilities are flexible and can help curate specialist deal teams to advise on specific transactions, deal size and level of complexity. Focus is also on Post-merger integration being as important as the transaction itself.

    Capabilities extend to:

  • Advisory
  • Emerging Growth, Venture Capital, Private Equity
  • Equity and Debt Capital Markets
  • Investment Strategy
  • Joint Ventures and Strategic Alliances
  • Management Buy-ins and Buy-outs
  • M&A (National and International)
  • Restructuring, Separation, Spin-offs

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    Bids & Procurement

    GoGlobal Trade understands how organisations are structured when they develop plans to enter new market, or expand further into current markets.

    Our range of stakeholder engagement and BD (Business development) and Commercial specialists have direct experience in managing client engagement, bids and procurement in both the Government and Private sectors, sharing knowledge to achieve commercial success in target markets. Services include:

    TENDER CAPTURE PHASE

    Pre-award Project Support, Planning and Acquisition.

    ENGAGEMENT

    Support client, partner and stakeholder engagement throughout the lifecycle.

    PARTNERS/CONSORTIA

    Support current/potential partner engagement and assessment to participate in or build consortia.

    OFFERING

    Help define and develop scope, priorities, capability, capacity and offering to potential partners.

    COMMERCIAL

    Provide commercial advice, reviews and negotiations for any agreement to ensure strategic and commercial objectives and interests are agreed, sustainable, deliverable, risk-managed and compliant.

    BID

    Manage tender reviews, bid development and submission support including capture strategy, bid strategy, content, compliance, legal and commercials.

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